On a mission to give youth the importance of appreciating the works of domestic artists, Celcius aspire to influence in introducing some of its collections. Indonesia’s most famous art painting Maestros such as: Affandi Koesoema, Basoeki Abdullah, and Antonio Blanco are represented in an Art-Fashion collaboration called the “el-maestro” collection. It is hoped that this collaboration will lift the spirits of young people to become better acquainted with the artwork of domestic artists as well as to encourage others to indulge and commemorate with the already familiar Indonesian Maestros.